The school year is winding down here in Fluvanna County. Our students only have a 1/2 day to attend tomorrow, and they are out for the summer. Staff have 3 days next week, and I have more beyond that. My mind is wrapping things up for this year, and beginning to make plans for next year. I have received my contract for next year, and am happy to be returning to the district. I have plans to improve on what I’ve done, and am working with leaders in the school board office to try and make some of it happen.
As many of you know, social media was a focus of mine this year. In fact, I’m going to be presenting on it at the West Virginia Statewide Technology Conference. I believe that social media branding is very important for schools to take part in, and that more schools need to tell their stories. Alas, not everyone feels as though it is a necessary task when added to the other bits and pieces of work for school, but it does pay off and parents do take notice.
Because I am presenting, and because I want to make improvements next year, I needed to turn to our main viewership base- families of the students. I needed to get their feedback on their thoughts about social media, and I needed it to be honest so that improvements could be made. I know our first year really pushing it didn’t go well in some areas, while it excelled in others. Reading over the responses so far, I see many parents who agree with the observations that I have made.
However, first years never go as planned, and are usually meant to be ways to work out the kinks and problems for the next year. If professional development is my main passion, then school social media branding is my second one.
When it came time to develop my survey for parent feedback, I considered the following:
- It needed to be anonymous
- There needed to be a separate survey link for each school
- It needed to be quick and easy
- It needed to ask the few burning questions on school media
The anonymous part is pretty obvious, but I stated it anyway. The reason a separate link was needed for each school was so that parents with students in multiple schools could separate their comments based on the school’s page, and give feedback regarding both schools if they wished. Quick and easy was a point because no one wants to spend forever doing a survey on anything. Rating scales were key to making it quick. Finally, it needed to ask my target questions and get written feedback from parents. That way I might gather some specific topics or points to address when preparing for the next year.
Here are the questions that were decided on for each survey:
- Think back over the school year. What types of posts do you recall seeing on [School]’s Facebook page?
- How often do you feel [School] utilized their Facebook page?
- How satisfied are you with the frequency that [School] posted to their Facebook page?
- How did adding school stories, identified with #flucostories on the Facebook page, impact your overall view of the school?
- How satisfied are you with the frequency that #flucostories appeared on the Facebook page?
- How satisfied are you with the types of #flucostories that appeared on the Facebook page? (clubs, classroom activities, sports, events, etc.)
- Please provide any suggestions you have to help [School] improve the Facebook page for next school year.
With the exception of Question 7, all questions were based on a 1-5 rating scale, with 1 being the worst and 5 being the best. The survey was designed in Google Forms, and handed off to each school. If your school uses social media and wants to get feedback from families, feel free to borrow the questions I’ve listed above.
I am looking forward to analyzing the data and determining the weakest areas for each school. I am also looking forward to (hopefully!) developing a more uniform plan for the district, instead of going on a school by school basis.